Among the limousine service companies, there is a growing trend that transportation providers should pay attention to… corporations. Corporate clients often have dedicated budgets for professional transportation, have recurring needs, and prioritize professionalism. If you meet all their needs and make sure that they get exceptional service, then there is a high chance that they will rebook your services. What’s not to love about them?
Now, here are four strategies that you can use to secure corporate clients for your limousine service:
A simple way to reach out to corporations is to distribute flyers to local corporations. This allows you to reach your target audience directly. Make sure that your flyers are high-quality, visually appealing, and are designed in a way that clearly highlight your services, unique selling points, and contact information. Some things to consider in making your flyers effective are to emphasize key benefits of your services— are your drivers reliable? Perhaps, your vehicles are known for always being clean? You can highlight these and add details about how your services are tailored to specific corporate needs such as diverse charging options and strong Wi-Fi service.
A tip is to be strategic about the distribution of your flyers and drop them off in offices of the decision-makers (like HR managers).
Google has always been a powerful search engine tool that you can use for everything, so take advantage of it! Look up local businesses in your city on Google. You can also use Google Maps to identify corporations near your area and list down the names and contact information of the companies that you will be reaching out to. Now that you have a list, you can start by cold calling, emailing, or messaging their official accounts on social media. Introduce your services to them and offer a personalized solution that caters to their needs.
If you have the capacity to handle larger accounts, you can also research companies headquartered in your city. For example, in Houston, you could search for “Houston-based corporations” to find potential clients.
Aside from looking up potential clients on Google, you can also use LinkedIn where you can first check out their details before connecting with them. By using LinkedIn's search features, you can view their professional background and check their positions, companies, and locations and decide on who to directly contact. Make sure to connect with clients that are in your target industries and take time to personalize your messages to them. Remember to highlight your services and explain how they can benefit their company.
While you build your network in LinkedIn, you need to optimize your profile so that it is is complete, well-written, and showcases your expertise in the transportation industry. If you can, you should start posting articles, updates, and industry news to establish yourself as a thought leader. You can also join and participate in industry-specific groups to engage with potential clients and share insights.
In the transportation industry, it is not just about providing the perfect ride… but it is also about building lasting relationships. You need to focus on providing exceptional service, exceeding expectations, and going the extra mile for your clients for them to like you enough for them to keep availing your services.
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