Measure with Moovs - 5 Tips on Using Data to Improve Your Business

12/4/2024
Black Blue and Red Graph Illustration by Burak The Weekender on Pexels

Photo by Burak The Weekender on Pexels

Measuring What Matters for Your Transportation Business

At Moovs, we have had the privilege of working with operators from a variety of cities across the country. And.. not to our surprise… drivers across the United States share similar goals! With Moovs, we have built the technology to measure what is important to your business and help you grow your sales. Here are five steps on how to use the Moovs tools to achieve your goals. 

Which version sounds like you?

  1. You have consistent work for your business, a constant demand of customers and the perfect amount of drivers to fill all the rides
  2. Expenses are up! Gas prices are rising, customer demand is down, and you are not sure what to charge 
  3. You are operating your own vehicle, looking to grow, but not sure how to do it

Step 1: Set Big Objectives  

What are your goals in the next few years? Buy another vehicle? Maybe two? We encourage you to start with the big objectives and aspirations and start working backwards from there. Make this objective quantifiable and set a specific time to complete it. For example, an objective could be to buy one more vehicle by the end of the year. This is a strong target that you can work to achieve by a specific date.

Step 2: Set Up Sub Goals

Sub goals make it easier to achieve your long term objectives. Start by setting KPIs (key performance indicators) to measure progress towards your objects. KPIs are always measurable and you can track how you are progressing towards your goal. 

For example, if you want to buy a new luxury Suburban by the end of the year for $100k, you estimate that with 20% down, you can get a loan at a low interest rate. That is our KPI - save $20k this year to buy the new Suburban. 

Use Moovs to Measure Results

With Moovs, we help you achieve your objectives and KPIs with our automated reporting. Click into our reservation dashboard to see the amount of money that you have earned each month in reservations.

Screenshot of Moovs Dashboard

You can use this report, and others in our reports dashboard, to measure how you are doing with your KPIs. For example, here we see that we have earned over $18k in reservations in 2022, which puts us well on our way to reaching the $20k KPI.

Moovs offers a variety of tools and reports to manage your business. Other reports include our Driver Payout report to see what trips your drivers are assigned to and the payment status.

Table of Moovs Driver Payout

Another report is our Total Reservations - use this to find the details of every reservation you have made with Moovs. It is a helpful tool to access if you ever need to do a deep dive on a trip you completed.

Moovs Total Reservations report

Use the Total Quotes report to manage all the quotes that have been submitted through the Moovs booking tool. This report makes it easier than ever to manage the quotes that you receive.

Moovs Total Quotes report

Lastly, use the Affiliate Payout report to manage the farm-outs and farm-ins from your affiliate partners. 

Moovs Affiliate Payout report

Moovs VIP: Measure Ad ROI

Now that you can measure your results, it is time to invest in your business and grow your revenue. With the Moovs VIP program, we can help you get new customers through online advertising. For the first time in the industry, there is a way to measure your ROI (return on investment) on your advertising expenses. 

How does this help with achieving your big objectives? With the ROI tracking, you can now estimate how much money you will need to invest to reach your goals. For example, if you know you are making $500 for each $100 you are spending on advertising, then you know that you will need to invest $4,000 in order to reach your $20k goal. 

Set up Meetings to Review

If it is not measurable, it is not manageable. Set aside one day each month to measure how you have progressed towards your goals. Use the Moovs reservation reports to see how much money you are bringing in, and use that to track how well you are progressing to your targets.

Moovs is Here to Help!

With Moovs you will be ready to achieve the big objectives that you set to grow your business. OUr advanced technology and reporting dashboards make it easier than ever to track progress towards your goals. As always, if you have any questions about how to use the Moovs tools, don’t hesitate to reach out to us. Our team is here to help you grow your business.